This Monday the Sydney Morning Herald featured our popular iBone dog toy.

The toy was featured in the Guide, icon liftout. The article headline was: Give a dog an iBone and the article said:

After all the hype and hoopla of the past month, we were determined not to mention that phone this week. But we can’t resist the iBone, a squeaky, soft chew-toy for the cool connected canine. Available from the aptly named Snooty Paws online pet boutique ( for $23, the iBone joins the iPaw, which is a soft version of a certain well-known MP3 player.


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